Kambi has signed a multi-year deal with Pure Casino Entertainment, Alberta's largest casino operator, to supply sportsbook technology for both retail and online betting. This partnership is set to enhance the province's iGaming market, with PureCasino.ca launching soon.
Kambi has officially established its presence in Alberta, marking a significant step forward for the region's sports betting landscape. The European company, known for its advanced sports betting solutions, announced a multi-year agreement with Pure Casino Entertainment, the largest casino operator in Alberta.
Both Kambi and Pure Casino are now registered with the Alberta sports betting regulator, allowing them to engage in the province's forthcoming iGaming market. This regulatory approval is crucial as it paves the way for a robust betting environment in Alberta.
Under this partnership, Kambi will supply its state-of-the-art sportsbook technology to Pure Casino for in-person wagering across its various locations, including major cities like Calgary and Edmonton. Additionally, Kambi will support Pure's online sports betting platform, set to launch soon.
The anticipated launch of PureCasino.ca is expected as early as July 13, making it a pivotal moment for sports betting in Alberta.
This collaboration signifies a strategic move for both companies as they aim to capitalize on the growing interest in sports betting within the province. With Kambi's technology backing Pure Casino's operations, bettors can expect a seamless and engaging experience, whether they choose to wager in person or online.
As the iGaming market in Alberta prepares to take off, this partnership could set a precedent for future collaborations in the industry, potentially reshaping the betting landscape in Canada.
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