As the 2026 FIFA World Cup approaches, Betclic is enhancing its player props offering to meet evolving customer demands. Partnering with WSF Odds, they aim to improve user experience and market scalability. This strategic move aligns with the growing trend of personalized betting, ensuring punters have access to a wider range of player-centric markets.
The anticipation surrounding the 2026 FIFA World Cup is reshaping sportsbook strategies well in advance of the tournament's kickoff on June 11. With 48 teams vying for glory across Canada, Mexico, and the USA, the competition promises to be as fierce off the pitch as it is on it. Operators in the betting sector are gearing up for an event that could redefine how punters engage with football.
With a notable shift towards player performance and statistics-driven markets, sportsbooks are under pressure to provide richer content, quicker settlements, and more engaging experiences. This is particularly true during one of the largest betting events in history.
Betclic Group, a prominent player in the European betting landscape and the official betting partner of the French Football Federation, recognized the need for change within its football betting offerings. The company’s focus on enhancing product experience led to the identification of critical areas that required improvement to meet shifting customer expectations.
Martin Houdbine, Betclic’s chief business officer, noted a distinct trend toward personalized, player-focused betting solutions. However, internal manual processes were proving to be bottlenecks, hindering the scalability of their offerings. Moreover, the time-to-market for new products was not meeting the company’s ambitious goals.
Our player and team props were limited to a few high-demand markets, which restricted our ability to offer a diverse betting experience.
Houdbine elaborated that the operator primarily focused on popular markets such as first goalscorer and basic team statistics, which ultimately led to scalability issues and inconsistencies in pricing.
To address these challenges, Betclic partnered with WSF Odds, a joint venture between Wall Street Football and TradingLab. WSF Odds boasts an extensive catalog of player, team, and match performance markets spanning over 90 football competitions globally.
The partnership allows Betclic to enhance its market offerings while delivering a more dynamic product experience. Giovanni Bertoli, co-founder and CEO of WSF, explained the significance of this collaboration.
Football fans have long thought in a player-centric manner, and our solutions enable operators to price these markets accurately without overwhelming manual efforts.
For Betclic, merely expanding the range of football props wasn’t enough. The operator focused on ensuring that the betting experience was intuitive and user-friendly across both desktop and mobile platforms. Collaborating closely with WSF Odds, Betclic aimed to integrate player props seamlessly into its existing sportsbook.
By prioritizing a clear structure that differentiates match, team, and player markets, Betclic enhances user navigation, ensuring that bettors can easily find relevant opportunities without feeling overwhelmed.
Additionally, dedicated live betting displays were introduced to facilitate quicker decision-making during matches, making player props feel like a natural extension of the overall betting experience.
The use of official data feeds from leagues and federations not only boosts user trust but also helps meet regulatory obligations, further benefiting Betclic.
Utilizing an official feed helps maintain consistency and transparency, ultimately enhancing user satisfaction and brand trust.
With player props now representing 20% of all football stakes on Betclic’s platform, markets such as anytime goalscorer and assists are gaining traction. Houdbine observed a clear shift in betting behavior, with users increasingly interested in individual performances and narratives rather than just final scores.
“What’s fascinating is that users are not merely betting on outcomes – they’re engaging with stories,” he remarked. “Props encourage higher interaction and often lead to more selections.”
For WSF Odds, this evolution reflects a broader transformation in how football fans engage with the sport. Bettors today are more informed than ever, thanks to the rise of fantasy football and data-driven journalism.
Bertoli believes that as operators strive to differentiate their offerings during major tournaments, the growth of Bet Builder products will amplify the demand for accurately priced player props.
To create an effective Bet Builder, a wide range of player markets is essential; it’s not sufficient to rely on just a few.
Comments