Bragg Gaming Group has appointed Morten Tonnesen as COO and promoted Garrick Morris to EVP of Global Content. These strategic moves aim to enhance operational efficiency and expand their footprint in the North American market.
Bragg Gaming Group has announced the appointment of Morten Tonnesen, co-founder of BetWarrior, as its new chief operating officer. This decision comes alongside the promotion of Garrick Morris to executive vice president of global content for the US and Canada. Tonnesen's impressive background includes a six-year tenure at PokerStars, where he served as the director of group marketing. His main focus will be to spearhead Bragg's ambition of becoming an AI-first company by next year.
The company has outlined its goal of making AI-enhanced products standard in over 90 percent of its upcoming launches. Additionally, Bragg aims to integrate AI into more than 75 percent of its operational processes. This strategic shift reflects the growing importance of technology in the gaming industry.
North America is a crucial market for Bragg, particularly as it seeks to expand its presence in the US and Canada. Morris's promotion from senior vice president of commercial marks a significant step forward in this direction. The company reported a remarkable 69 percent growth in its global content business in 2025, largely driven by partnerships with major players such as Hard Rock Bet and Caesars Entertainment.
With this focus on North American expansion, Bragg is positioning itself to leverage its strategic partnerships and capitalize on the burgeoning market opportunities in the region.
Bragg CEO Matevž Mazij expressed confidence in the new appointments, stating, “We believe their contributions will strengthen our ability to deliver operational leverage, meet our goals to streamline internal processes, enhance overall efficiency across our organization, and advance us further along the path toward EBITDA growth and net profitability.”
He emphasized that with Tonnesen focusing on operational streamlining and Morris dedicated to content expansion, Bragg is uniquely positioned to provide robust iGaming ecosystems. This is particularly pertinent as the company aims to cater to leading players in the evolving markets of historical and live racing, as well as predictions.
“We believe Bragg will stand out as the sole B2B provider operating at the convergence of iGaming, sports, and predictions,” Mazij added, highlighting the company's innovative approach in a competitive landscape.
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