Highlight Games has teamed up with Bulletproof Games to develop a Serie A-themed slot game tailored for the Italian market. This partnership aims to leverage Highlight's extensive archive of Serie A footage, aiming to attract slots players in Italy. The game will be launched through Yggdrasil Gaming, marking an exciting expansion into the casino space for Highlight.
Highlight Games, based in London, is set to broaden its horizons by partnering with Bulletproof Games to create a new slot product themed around Italy's Serie A. This collaboration will utilize Highlight's rich archive of Serie A footage, which Bulletproof will use to develop the game. The finished product will be rolled out in Italy through Yggdrasil Gaming.
Highlight's CEO, Steven Holmes, expressed his enthusiasm for this new venture, stating, “I’m delighted to announce this exciting development in our roadmap, which allows us to extend the reach of our premium content beyond virtual sports.” He emphasized the success of their existing virtual sports offerings, noting that SoccerBet has become the top-performing virtual sports product in Italy. The expectation is that the integration of Serie A footage will resonate well with audiences in both slots and casino environments.
Craig Ball, managing director of Bulletproof Games, also shared his excitement regarding the partnership. He remarked, “This partnership allows us to combine Highlight Games’ rich archive of Serie A content with Bulletproof’s expertise in building engaging slot experiences.” This collaboration aims to create a product that will not only capture the essence of Serie A but also appeal to the preferences of Italian slots players.
As both companies look forward to launching the game later this year, the anticipation is building. The combination of Highlight’s established content and Bulletproof’s innovative approach to game design could result in a significant hit in the Italian market.
This partnership highlights a growing trend in the iGaming space, where established sports content is increasingly being adapted for casino games, offering players familiar themes in new formats.
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