Optimove Acquires Smartico
Optimove has signed an agreement to acquire Smartico, a transaction expected to close in the near future. Both companies will continue as independent entities, maintaining their distinct brands and operational strategies.
The founders of Smartico will remain at the helm, overseeing all aspects of the company’s strategy, product development, and daily operations. While the financial details of the deal have not been disclosed, this acquisition is seen as a significant step in the evolution of CRM marketing within the iGaming industry.
The Significance of CRM Marketing
This acquisition unites two key players in CRM marketing tailored for the iGaming sector. Pini Yakuel, founder and CEO of Optimove, expressed admiration for Smartico, highlighting its robust product offerings and exceptional service. He noted, “What impressed us about Smartico is the combination of product strength, service excellence, and the way the company has been built.”
Smartico was initially a startup born from the passion of four individuals focused on enhancing player retention. Over time, it transformed into a formidable business, making strategic investments and cultivating a talented team. The company distinguished itself by pioneering the integration of gamification with CRM marketing, providing a unique value proposition that resonated with iGaming operators.
Yakuel emphasized the importance of having two leading platforms in this category, stating, “We built one and we’ve backed the other.” This collaboration is expected to create a more dynamic environment for CRM marketing in iGaming.
The Future of Smartico
Arman Gal, CEO and co-founder of Smartico, shared his excitement about the partnership. He remarked, “We’re proud to join forces with Optimove at such an important moment for the iGaming CRM industry.” Gal emphasized that Smartico was built on a solid product vision and a commitment to delivering genuine value to its clients.
He further added, “What makes this step especially meaningful for us is that Smartico remains fully independent, with the same leadership, the same team, and full control over our product strategy and roadmap.” This independence allows Smartico to continue innovating while leveraging the strengths of its new partnership.
In conclusion, this acquisition not only enhances the capabilities of both companies but also signals a new chapter in the iGaming CRM landscape. With the combined expertise and resources, they are poised to better serve the market and drive further innovation in player engagement.
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