The SBC Summit Canada 2026, scheduled for May 19-21 at the Metro Toronto Convention Centre, promises a comprehensive agenda focusing on critical issues in the gaming sector. With sessions on regulation, advertising, and growth opportunities, industry leaders will gather to discuss the future landscape of Canadian gaming.
The SBC Summit Canada 2026 is set to take place from May 19 to 21 at the Metro Toronto Convention Centre. This event will feature a diverse multi-stage conference program, with dedicated tracks addressing Sports Betting & iGaming, Affiliates & Advertising, Cybersecurity, Land-Based & Lottery, Player Protection, and Payments & Compliance.
Over the course of two days, the summit will unite operators, affiliates, suppliers, and regulators to confront the most pressing challenges in the Canadian gaming landscape. Significant topics will include preparations for Alberta’s upcoming market launch and the nationwide implications of Bill S-211. Additionally, the recalibration of betting advertising will be a focal point.
What this means is that the summit will not only address immediate concerns but also explore growth prospects. The excitement surrounding daily fantasy sports and the upcoming 2026 FIFA World Cup will be examined, alongside discussions on whether Ontario will be permitted to offer international peer-to-peer gaming liquidity.
According to SBC CEO Rasmus Sojmark, 2026 is a transformative year for the Canadian market, with global sporting events and potential regulatory changes reshaping the industry.
Regulation will be a central theme throughout the conference, both from a policy and commercial standpoint. On the policy side, panels will delve into Alberta’s progress toward a regulatory framework similar to Ontario’s. Discussions will address proposed tax structures, enforcement priorities, and the practical realities of launching in a new market.
Experts will also evaluate the national implications of Bill S-211, debating whether the Canadian Gaming Association’s Code for Responsible Gaming can establish clearer standards and foster long-term market stability.
On the commercial front, the agenda will explore how changes in advertising policy impact operator and affiliate strategies. Brands will gain insights into navigating platform restrictions on major networks like Meta and Google, as well as understanding the delays surrounding the implementation of Bill S-211.
The summit will also highlight growth opportunities for Canadian operators. The 2026 FIFA World Cup, co-hosted in Canada, will be a focal point—not just for immediate gains but as a strategy for long-term player retention.
Additionally, sessions will delve into the burgeoning daily fantasy sports market and the evolving dynamics of Canada’s online poker scene. The dedicated Player Protection Symposium will focus on how brands can leverage data insights and AI to enhance protections for vulnerable players.
At the same time, discussions will question whether Canada’s province-by-province regulatory model is inadvertently benefiting grey market operators. The exploration of personalized game mechanics will assess their implications for existing player protection frameworks.
Offering a comprehensive overview of Canada’s payment landscape, the Payments & Compliance track will discuss how companies can implement faster payment processes without sacrificing anti-money laundering standards, fraud prevention, or regulatory compliance. Meanwhile, the Cybersecurity Symposium, produced by the Ontario Lottery and Gaming Corporation, will focus on enhancing system resilience and safeguarding customer data against evolving threats.
The summit will feature insights from prominent industry figures, including Bet99 CEO Jared Beber, Canadian Gaming Association President/CEO Paul Burns, and OLG President & CEO Duncan Hannay, among others. These leaders will share their perspectives on the future of the industry.
In total, SBC Summit Canada is expected to attract over 3,000 senior executives from across the Canadian gaming ecosystem, making it a critical event for anyone involved in the sector.
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