Sportradar is supplying Hard Rock Bet with micro-markets for both PGA Tour golf and Ultimate Fighting Championship (UFC) events.
The Seminole Hard Rock Digital brand is set to expand its betting options significantly. With the introduction of features like hole winner, hole score, strikes attempted, and takedowns, users across its U.S. platforms will enjoy a more engaging betting experience.
This enhanced partnership between Sportradar and Hard Rock Bet will also include the provision of data and odds to the sportsbook, ensuring that players have access to real-time information.
For its PGA Tour coverage, Hard Rock Bet will now feature a live leaderboard complete with 3D shot tracking for every hole. Additionally, automated insights for each round and play-by-play commentary will be available. UFC fans will benefit from a live match tracker that provides in-fight statistics, official branding, and fighter imagery.
Sportradar secured the rights to both sports through its acquisition of IMG Arena, marking a significant step forward in its offerings.
'Dynamic betting opportunities'
Eduard Blonk, Sportradar’s chief commercial officer, emphasized the potential of this partnership, stating, “The addition of our newly acquired PGA Tour and UFC content can help operators unlock more dynamic in-play betting opportunities and deepen fan engagement.” He expressed excitement about continuing the collaboration to elevate the live sports experience for Hard Rock Bet’s customers across North America.
Mike Primeaux, executive managing director and chief operating officer at Hard Rock Digital, echoed this sentiment, noting, “By continuing to integrate Sportradar’s content, we’re giving players more ways to engage with the action on our top-rated app.” He highlighted that this partnership will strengthen Hard Rock Bet’s unique experience and support its mission to provide a personalized journey that keeps fans connected to the moments that matter most.
Sportradar pushes into igaming
In recent months, Sportradar has announced a series of new and extended partnerships within the sports betting landscape, including deals related to German football and basketball in Puerto Rico. However, the company is now making strides into the online casino sector as well.
To this end, Sportradar has launched Playradar, a new brand aimed at creating a “fully integrated ecosystem” of cross-vertical gaming experiences. This initiative reflects Sportradar’s commitment to diversifying its offerings and enhancing user engagement across various gaming platforms.
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