Superbet has officially launched its sportsbook and iGaming services in Greece, signaling a strategic move into a rapidly growing market. With a local team in Athens, the company aims to enhance user engagement and focus on Greek sports. Greece's gaming market is projected to grow significantly, making it an attractive destination for operators.
Greece's gaming landscape is witnessing remarkable growth, expanding at an impressive rate of approximately 15% annually. Currently valued at around €1.2 billion, this market is projected to reach €1.5 billion in the coming years.
In a strategic move, Super Technologies has unveiled its Superbet brand in Greece, encompassing both a sportsbook and iGaming offerings, all managed by a dedicated local team.
The announcement made on Monday underscores Greece's significance as a focal point for expansion within Central and Southern Europe.
This initiative aligns with Superbet’s overarching strategy for international growth, which has recently included the acquisition of MaxBet, enhancing its presence across Romania, Serbia, and Malta.
Insights from industry expert Ed Birkin of H2 Gambling Capital highlight Greece's appeal as a burgeoning market. With a robust annual growth rate, the market is experiencing a shift, particularly as less than 60% of the licensed betting and gaming sector is currently online. This indicates significant potential for further digital expansion.
Currently, around 20 brands operate within the Greek market, with OPAP’s Stoiximan leading the charge, commanding approximately 50% of the licensed online sports betting segment.
The operational landscape is evolving, especially in Athens, where numerous operators and suppliers have established technology and trading hubs. This clustering is positioning Greece as a rising center for iGaming infrastructure in Southern Europe.
Despite the growth in online gambling revenues, the digital penetration in Greece still trails behind more established European markets, leaving ample room for increased online engagement as consumer preferences continue to evolve.
Superbet has assembled a dedicated local team in Athens, focusing on enhancing the visibility of Greek sports competitions and fostering community involvement.
Adam Lamentowicz, the chief commercial officer for Central and Eastern Europe at Superbet, described Greece as a vibrant and mature market. He emphasized that the company’s entry is a commitment to developing an engaging entertainment ecosystem that connects people through their shared love for sports.
John Kalamvokis, the general manager of Superbet Greece, praised the exceptional team assembled to drive operations in the market. He also introduced a new social product named Supersocial, aimed at boosting user engagement. “We are just writing the first chapter of a future success story that will unfold with impactful partnerships and community projects,” he stated.
Superbet's offerings in Greece will feature a comprehensive sportsbook that covers popular sports such as football, basketball, and tennis. The platform will provide both pre-match and live betting options with competitive odds. The company has placed a strong emphasis on regulatory compliance and tailored product delivery, ensuring a seamless experience for users on both desktop and mobile platforms.
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